Live: Toy – JD Roots Tour

Oh Jack Daniels. Your so rock & roll without even being a rock star. I love Jack Daniels campaigns and marketing. It’s pretty simple and clever. The imagery they use for their campaigns has always grabbed my eye & I find most of it captivating. It’s effective.

Couple months back I was in London waiting at the tube station, I saw one of the poster’s on the wall. I fell in love with it.

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Mini version I’ve kept from a copy of The Fly music magazine

JD Roots tour hit 3 cities across the UK this October. It’s a mini tour which highlights up & coming artists. There were 3 night, Swim Deep, Prides & Purple Emperors rocked Edinburgh City , Citizens!Night Engines & Korda Marshall smashed London Town, Toy & Mysterians rocked the stage at The Ritz here in Manchester. 

In 2012 as part of JD Roots, Jack Daniel’s hosted three hometown gigs, with The Horrors, The Cribs & Twin Atlantic playing intimate venues. Be sure to check out www.jdroots.co.uk for more details.

Toy were selected as Young British Artist of 2013 by Jack Daniels. Pretty damn good going.

It was awesome to shoot Toy live, even more awesome as it was a JD Roots show.

Here are a couple of shots from the night.

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P x

www.pshikotra.com

P.S You guys seen the new Winter Jack??? Mmmmm must buy!

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